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It’s very ‘hipster’

Appealing to the fashionistas

Waxed cotton and leather Duluth Pack
Selvedge dry denim jeans
Red Wing boots
A well worn leather jacket

I quite like it


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Obie #596405 23/09/19 06:51 PM
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Originally Posted by Obie
Originally Posted by nippymog
A bit girly ...


Haven’t seen any girls with beards like that🤣



You’ve obviously never watched Eurovision.


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Obie #596412 23/09/19 07:13 PM
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Originally Posted by nippymog
A bit girly ...


I
Originally Posted by Obie
Originally Posted by nippymog
A bit girly ...


Haven’t seen any girls with beards like that🤣


I did during my Royal Marines Commando days!!!


Bruce
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Originally Posted by nippymog
A bit girly ...


Who do you think you are ?

Boris Johnson ?


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Glad to see them refreshing the brand image to charm a younger crowd (i'm one of them). Certainly is a bit hipster but production is lovely.


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As ever they dont show a full Euro 4 version with intake moustache & long rear light stalks. Is that the stock steering wheel with pointless flat bottom?

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No one can deny that it's an impressive piece of cinema but I was wondering if it hits the right target audience. My son is a marketing manager and happens to be around the same age as 'bearded guy' so I asked his opinion.

He responded: "Haha, rather misjudged in my opinion! Was talking with my colleague who’s the same age and we agreed that there is a certain breed of guy our age who loves nostalgia and wishes they lived in the 50s. However, I’m not sure they have the spare cash!"

Maybe they are trying to appeal to the more mature gentleman who, in his mind's eye, thinks he's bearded guy's age? confused


Andy
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Originally Posted by Bunny
No one can deny that it's an impressive piece of cinema but I was wondering if it hits the right target audience. My son is a marketing manager and happens to be around the same age as 'bearded guy' so I asked his opinion.

He responded: "Haha, rather misjudged in my opinion! Was talking with my colleague who’s the same age and we agreed that there is a certain breed of guy our age who loves nostalgia and wishes they lived in the 50s. However, I’m not sure they have the spare cash!"

Maybe they are trying to appeal to the more mature gentleman who, in his mind's eye, thinks he's bearded guy's age? confused


or their wives / girlfriends ?
what I am trying to say is the female 50% of the population, quite rightly, have a profound say in household purchasing supernumerary and otherwise, and I think beard guy is equally aimed at them.

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Originally Posted by nippymog
Originally Posted by Bunny
No one can deny that it's an impressive piece of cinema but I was wondering if it hits the right target audience. My son is a marketing manager and happens to be around the same age as 'bearded guy' so I asked his opinion.

He responded: "Haha, rather misjudged in my opinion! Was talking with my colleague who’s the same age and we agreed that there is a certain breed of guy our age who loves nostalgia and wishes they lived in the 50s. However, I’m not sure they have the spare cash!"

Maybe they are trying to appeal to the more mature gentleman who, in his mind's eye, thinks he's bearded guy's age? confused


or their wives / girlfriends ?
what I am trying to say is the female 50% of the population, quite rightly, have a profound say in household purchasing supernumerary and otherwise, and I think beard guy is equally aimed at them.

Good point!


Andy
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