Talk Morgan Forums Morgan Sports Cars Morgan Plus Four, Supersport & Plus Six (CX & CXV Generation Vehicles) Plus Six - early car values?

Without bids it will never reach reserve. That's how all auctions work surely ?

Reserve is seldom known until it's reached, but lower guide price usually gives an indication.

Morning guys, well that very low miles Plus Six actually sold this time around. Made £55.5K (2021 car on 1500 miles).

Thanks Dan for confirming my thoughts and explaining why it’s the better choice of Plus Four.

Not on the WRP4 in fact it is the reverse as the auto needs increased slip and reduced power in 1st & 2nd. I think MMC just used an out of the box ECU.

There are some stonking buys out there at the moment i personally think it all started when the cx's started to appear in large numbers at non Morgan garages. Morgan dealers refused to take cars due to their stock levels and some dreamers wanted to get out of mog ownership and back to mainstream exotica and happy to do a part ex at a huge loss . Once the greedy Morgan dealers realize they have to reduce some of their Trad prices quite a few having cars sitting for a year and a half cx prices might level out a bit. Sadly I think Morgan have blown it regarding prices and unfortunately for adopters that have bought retail over the last few years the market will find its own level. Gone are the days when a bit of man maths and convincing the wife you would probably get your money back. It's ok if your pride and joy is a keeper or you enjoy using it regularly like myself but I don't think anyone saw this coming. Has there ever been a better time to buy the best second hand car Morgan has ever made, I don't think so...... Em

The realignment of values benefits everybody, because those who can't contemplate a new CX at 100k are certainly spoilt for choice now.

So anyone who wants to transition can do it. And by the same token, cheaper trads will open up the market to enthusiasts new to Morgan.

But the pool of buyers has always been small, and buyers look for a close match to what they would want new. Even in 2008 when I bought my Roadster, Trads didn't appear to fly off the shelves. Mine was for sale for a while, and I may have been the only tyre kicker.

In principle, the market is readjusting itself. At least for the revival of the Morgan brand, this is a good development because the market does not work if there is no attractive offer. I just wonder whether the beginning of this chain can be maintained, namely that enough customers are willing to pay today's new prices for a Morgan.

It has often been discussed here in the forum why Morgan charges such high prices for its vehicles.
I am convinced that Morgan has no other chance of survival than with its current pricing policy.
I am a complete newcomer to the Morgan world, but I would like to give you my opinion on the matter.
The way I got to know the company in Mavern during my visit in fall 2022, it can produce a maximum of 1,000 units per year in its buildings.
If Morgan were to build a car now that is sold at a price of, say, 50,000 pounds or euros or less, the costs would change virtually nothing. The number of employees would remain the same or the entire manual production concept would have to be automated. But then it would no longer be a Morgan. The costs for purchased parts will continue to be high. I rate the purchase very highly anyway. Apart from a few aluminum sheets and the wooden frames that are manufactured and the paint shop, Morgan is a pure manual assembly. A thousand units per year in the automotive market is not a figure where purchase prices can be negotiated to any great extent.
If 1,000 units were sold at 50,000 pounds/euro, I don't think the costs of the company would be covered. If demand rises above 1,000 units due to the low price, either buildings will have to be built or production will have to be rationalized. However, a certain quantity must not be exceeded, otherwise Morgan will no longer be a small-volume manufacturer and will then have to meet completely different requirements for approval.
The prices for new cars will also rise every year because the costs for personnel and materials will increase every year. I see no other way of absorbing the cost increase with the current manual production model than through the price.
That's why I'm convinced that Morgan only has the chance to find the 1,000 people worldwide every year who are prepared to pay the current prices for a new car.... and that is a marketing task whether you like it or not.
That's my 5 cents on the price discussion and sorry for the thread drift

Absolutely right Clemens, but the elephant in the room is, I believe the group of "Executives" who have appeared since the change in ownership. It would be interesting to compare management costs under Steve Morris, to what they are now. However many executive salaries there are to cover needs the right number of unit sales. Add on workshop costs, and even without hard evidence that looks like a big ask. I expect that the Midsummer will increase unit profit this year at least, and obviously I wish Morgan well.

But Morgans only became expensive to produce with the aluminum chassis cars, whether Aero or CX.

A Trad was cheap to build in terms of materials, as they were once low-cost sports cars.

A bit like the German poem: Ein bisschen Blech, ein bisschen Lack, und fertig ist der Hannomag."

("A bit of sheet metal, a bit of paint, and the Hannomag is finished.")

Hannomag used to be a German brand that built simple cars.

Simply continuing to build the Trad beside the CX, perhaps only as 4/4, as an entry-level Morgan, as long as there are countries where it can be approved, would have minimized the business risk. And that would have keep a part of the existing customer base that ist lost now.