MMC seem to think that continuous improvement such as the recent facelift will drive demand...The Midsummer may be the way to go for MMC. Super low volume specialist models.
I'm somehow reminded of the academic/career advice I was given many many years ago on the dangers of specialisation:
"A generalist knows less and less about more and more until he knows nothing about everything. Whereas an expert knows more and more about less and less until he knows everything about nothing".