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Joined: May 2009
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GLLHG Offline OP
South Wales Correspondent
Talk Morgan Expert
Polished expansion tank bottle

This is a reply to Colin 's request ( originally posted under 'the Elephant's Trunk' thread) for some pictures of the polished exapansion tank bottle which I had fitted on my 4/4. I think these show it up OK?

Sorry if this causes confusion- technology and I don't mix that well once it goes beyond spanners!

regards.
Last edited by GLLHG; 15/09/09 09:12 PM.
13 Comments
Joined: Sep 2007
Posts: 478
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Joined: Sep 2007
Posts: 478
Originally Posted By Easter
from the number of used cars for sale with very low mileage it would appear that a lot of owners don't drive their cars very much at all, let alone modify them, - so to offer a lot of factory upgrades with all the time and expense involved for a few owners could be a waste of resources - which could end up being passed on in the list price to recoup the outlay, the profit margins are probably pretty thin on trads anyway [wholesale price net of VAT, less warranty/marketing costs etc X low volume = not a lot]


In about 1999 I read an article in the FT, primarily about Porsches ability to sell high priced versions of the 911 which cost very little, or in one case actually less, to produce than the standard 911.

The article concluded that Porsche already charge a higher premium over the the cost of manufacture than any other car vendor apart from Morgan

Wish I had kept the article but it was prior to my interest in Morgans

Joined: Sep 2007
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Joined: Sep 2007
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Originally Posted By Easter
from the number of used cars for sale with very low mileage it would appear that a lot of owners don't drive their cars very much at all, let alone modify them, - so to offer a lot of factory upgrades with all the time and expense involved for a few owners could be a waste of resources - which could end up being passed on in the list price to recoup the outlay, the profit margins are probably pretty thin on trads anyway [wholesale price net of VAT, less warranty/marketing costs etc X low volume = not a lot]


In about 1999 I read an article in the FT, primarily about Porsches ability to sell high priced versions of the 911 which cost very little, or in one case actually less, to produce than the standard 911.

The article concluded that Porsche already charge a higher premium over the the cost of manufacture than any other car vendor apart from Morgan

Wish I had kept the article but it was prior to my interest in Morgans

Joined: May 2009
Posts: 1,558
Likes: 5
Talk Morgan Enthusiast
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Joined: May 2009
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the profit margins are good for motor industry in percentage terms but the volunes are too small to generate lorry loads of cash [I read somewhere 12% profit on sales of £26M say £3M]

Joined: May 2009
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GLLHG Offline OP
South Wales Correspondent
Talk Morgan Expert
OP Offline
South Wales Correspondent
Talk Morgan Expert
Joined: May 2009
Posts: 2,190
Originally Posted By Easter
from the number of used cars for sale with very low mileage it would appear that a lot of owners don't drive their cars very much at all, let alone modify them, - so to offer a lot of factory upgrades with all the time and expense involved for a few owners could be a waste of resources - which could end up being passed on in the list price to recoup the outlay, the profit margins are probably pretty thin on trads anyway [wholesale price net of VAT, less warranty/marketing costs etc X low volume = not a lot]


Guys, I take the point and wouldn't disagree with it. Perhaps I could make two additional observations?

One, if I was looking for performance upgrades per se I would have binned the Mog ( and its stablemate a TR -engined Plus 4 ) years ago

Two, my major concern at the moment is with what might be termed build quality issues. We all know that some of the detailed stuff on the cars is pants and what I'm aiming to do is upgrade as many aspects of that as I can.

I don't think it is unreasonable- or uneconomic- of the Factory to take on board the fact that there is a market out there for this.

Whether they do this totally in - house or via an outside agency who Morgan owners have a great deal of faith in ( and I stress that last point) doesn't really matter.

If you want proof, you have to look no further than what is in many ways the most iconic car of them all- The TR -engined Superpsorts. This was not built by the Factory but by LawrenceTune but people went for it because of CL's record. It also didn't involve owners who wanted a higher spec car in chasing their *rses off trying to put together performance/ quality upgrades.


GLLHG

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