Why get Morgan to supply all this customization at the factory? Surely it is easier and cheaper to get it done with an aftermarket supplier. There is nothing special that MMC can supply that can't be got from somewhere else after all.
There really isn't anything special that Morgan is doing here, nearly 99% of these cars is just the assembly of parts and pieces that they purchase elsewhere and put together. Other than the frame and the body panels, everything else in the car would be extremely easy to source without Morgan. Even the frame and body panels are built off site for Morgan. Chances are though, building this car on your own would probably cost more than what Morgan is offering them for, but a lot of the "extras" will most certainly be cheaper without Morgan.