What price individuality?
Volume and price are always linked in the car world.
Handbuilt adds a premium of cost also.
Certainly those are some of the reasons we use to justify a non rational decision to ourselves. I do it all the time albeit not yet on a Morgan.
If all any of us wanted was a well built reliable motor that could travel at the legal limit then the ford fiesta would be the only car on the road...
Well built? Reliable? I bought one for my daughter and it was a heap of junk with rust in the body seams after only 12 months. That said, I find myself increasingly drifting in that direction ( a VW maybe) because its so hard to have any sort of fun on our limit infested traffic jam filled road system. When doing not much more than half the maximum speed of the 911 can land you in jail, just what is the point in owning a decent car?