Why do Morgan advertise the M3W in the UK as £25,000 + VAT
Is VAT an option?, is it variable?, is there some marketing price psychology going on?
Why not on other models?
Why is it irritating me?
It can just be a way of reminding the public of the large chunk of the final price that goes straight to the taxman. In business I've always tried to think in ex VAT terms on the basis that the VAT doesn't belong to me - I'm just an unpaid tax collector. It's not helpful to have it in your mind that your turnover is 1.2 million when it's really 1 million (plus the 200 K that belongs to the government).
I read a while ago of a hairdressing salon which got fed up with their punters implying that they were charging too much. They took to breaking customers bills into it's component parts a% on products, b% on heating lighting and water, c% on salaries, x% on uniform business rates, y% on corporation tax, z% on rent and so on, with 20% VAT on top on the whole lot.
