I agree - this is almost certainly not the factory's fault, and I don't think people are having a go at the factory as such. There seems to be a much softer order and spec mechanism for Morgan cars than most and this is probably the dealer's responsibility. However it doesn't seem to be well defined.
When spec'cing a Porsche a few years back I had to sign off a detailed spec sheet in triplicate, and go through a detailed walk-through of the spec with the dealer.
I spec'd my recent 3W verbally at the dealer, and made a point to check the spec with them once more after that, but never had to sign a confirmation either from the dealer or back from the factory. Most of the order was fine, but the car arrived with shark decals (not ordered by me or the dealer), and the wrong exhaust shields (mistake between dealer and factory).
My issues were easily resolved but this case in Switzerland is rather more disastrous and a review of order / confirmation procedures should be made. And if I had ordered an auto and received a manual I would certainly want some compensation if I even felt I could accept the car. From the dealer. Or he could find someone else to buy the car.
