Talk Morgan Forums Community The Malvern Arms Morgan 100 Years plus , what do you love?

For those of us also from Manufacturing Backgrounds (Fashion myself - 450 New Styles Every Season, Twice a year, with Salesmans Samples to be made during Bulk Production Runs)

I have nothing but praise for the advances made under Charles Morgan's watch in a business which could be said to be somewhat 'Trapped' by Customers Expectations & Tradition.

Outsourcing Parts, for example, to optimise New Technology without the Prohibitive Cost of owning the Equipment while needing to be as Flexible as their own internal Hand Crafting People.

Developing the Chassis used for the Aero Range was a Big Risk to take and who are we to debate if it has been a Financial Success or not. It has allowed production of some Beautiful Cars.

Like the New Trike, it is moving the Business forward and extending the overall business capability.

Pushing the Price Boundary upwards (recommended by Sir JHJ in 1990) makes good sense as long as it does not begin to cause reduced sales and hopefully, is increasing the Nett Margins earned and not being done to carry the cost of growing inefficiency.

The Purists may not like the idea but with such a Labour Intensive Process at Morgan there is still plenty of scope to further rationalise production methods without losing the 'Morgan Feel & Look' should Lack of Skills or Prohibitive Production Costs demand it.

Roof Leaks (if you are unfortunate enough to have and worry about them) are more about hand crafting variables than 'sloppy workmanship'. Did you never have a button fall off?