This interview from 2011 answered my earlier question on why MMC are excluded from the North American markets for something as simple as an air bag.
The Operations Drector claims that a basic air bag system costs a million Euros as a starter price.
There are several similar homologation costs for each model.
How can small independent manufacturers hope to survive faced with these
costs?
With multiple failures like Rover, SAAB, TVR and numerous others in the past Maybe we underestimate what a miracle Morgans survival is in 2013.
You know it makes sense! 
