It's truly insulting to journalists to call that article "journalism". What a lazy, poorly researched and irrelevant piece of writing.
The worry I have is that as more and more people give up paying for their newspapers on the basis that one can read it all on the net for free, we're all in for more and more of this sort of tripe; traditional reporting will wither and die on the vine.
O tempora o mores. (O Times, o daily mirror as Michael Flanders put it).