I do think though that Morgan should spend a bit more time on the assembly rather than rushing them through due to volume of orders. Then there might be less of the negative comments.
Well put John, and I respectfully suggest those words apply equally to the 4W variants.
IMHO it is about achieving the correct balance between respecting the paying customer and worshiping the bottom line... Simples
Oh, and of course, in the longer term, reputation management is all about survival.