TV car reviews are simple formulaic entertainment. Great fun to watch, but ultimately rather silly and puerile.
Morgans sit in the strange hinterland between modern sports cars and classics. They defy a normal review. They're not Porsches or Jags - it's only the price that's comparable.
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In which case, surely it would be better if MMC were to refuse to let their cars be reviewed by mainstream journalists if they can't be bothered to prepare one properly?
I was musing this very point while watching the golf!
I've spent my entire working life in the media/marketing industry, so have a vague feel for managing brands.... Unlike the latest Mercedes or Toyota, a car review is not going to persuade many to buy a traditional Morgan, the car is so individual. So MMC are putting their head in the lion's mouth every time they release a car to TV or magazines - unless that magazine is Classic & Sportscar or similar. This is compounded by cars not being prepared properly maybe.
