Interesting promo and comments, if it attracts and inspires younger owners it has to be of some good, without future generations be it men or women wanting to own a Morgan, Morgan will face a dilemma.
Most younger people I know and work with see a Morgan as an old man's car, let alone a woman's, even though they like the look, they do not understand it can be fast and exiting. So as generations slip away the risk is that less and less people will want a Morgan, traditional or modern. Anything to try and address this must worthwhile, surely?
I agree with this. Sometimes there is a perception that a Morgan is an older (usually retired) mans car - and I mean no disrespect to those of you who are fortunate enough to be retired. And yet young people do like the look (the younger the more they seem to like it and the most enthusiastic admirers of my car are usually toddlers). For my part, I am in my mid 40's now and have loved Morgans since I was a teenager. But there are few young Morgan drivers around - and I don't think this is due to the cost as many young drivers can be seen in quite expensive machinery these days. Morgan is starting to be perceived as a more edgy, interesting brand, and that can only be a good thing.
