Interesting promo and comments, if it attracts and inspires younger owners it has to be of some good, without future generations be it men or women wanting to own a Morgan, Morgan will face a dilemma.
Most younger people I know and work with see a Morgan as an old man's car, let alone a woman's, even though they like the look, they do not understand it can be fast and exiting. So as generations slip away the risk is that less and less people will want a Morgan, traditional or modern. Anything to try and address this must worthwhile, surely?
If you look back at my posts from 2007, when I started the forum, that was very much my view then and it is still my opinion now. At the time I met with a lot of resistance from the minority traditional Morgan circles, with particular venom coming from certain, now defunct, sections of the Morgan community. By traditional, I do not mean 'traditional car' owners (although some were) but simply members of the community who were reluctant to embrace change and the need to attract a younger demographic.
With all that said, I believe attracting 30-sometimes to the brand (and product) needs to be handled with some flair and panache. This demographic is social media savvy and have grown up in an advertising hothouse (being sold to - aggressively - from day one). If the company begin to court this customer base, I believe it needs to be done in an intelligent and honest manner, playing on the true values and USPs of Morgan. It can be achieved but needs a clear vision and goal, otherwise it will have either no impact, or worse, could alienate the demographic who already are your customer base.
