Be assured Sport Ivory and Sport White are identical colours as those of us who have examined colour plates at the factory and discussed the topic at the factory can confirm. As you can see from my signature I have even mentioned it there.
Like many colours it can seem different depending on light conditions but it could never be described as a bright white. For me it is one of the two classic Ivory colours used on Morgans. The other, as quite correctly stated a creamier shade, is Royal Ivory.
From there, choosing a bespoke colour, you can have whatever tint you like.
PS. The colour in my signature photo gives you a pretty good idea of what it is like.
Last edited by Gambalunga; 14/08/13 02:54 PM.