Agree re the investment (in a dark cellar) angle.
This is a more innovative investment in new wine makers to bring them to market. You join and can buy wines generally, they have some excellent wines. You can join and commit to spending £20/month min on standing order and become an "angel" which means they use your funding to invest in smaller new producers. You get better pricing as well as part of this.
Maria and I enjoy the New Zealand Sauv.Blac and they have a couple which are really excellent. There are a lot of £60 first time vouchers around. I have a couple spare if anyone wants to try some.
No affiliation, just a slightly happy tipsy customer.