Mike if you look at the accounts for M3W limited they aren't great.
I would agree about the pricing on the aero range. I'd disagree on the them being a bad move, without the aero range we wouldn't have seen the aeromax and the publicity which lifted Morgan again.
The Company has to change and appeal to a wider audience if its not it's going to die. We've all laughed about the video Alistair posted, but I wonder what Morgan owners of the day would have said when Mick Jagger was rolling around in his +8 with Marianne Faithful and a box of Mars bars.
I now own 3 Morgan's all bought new, not 10 years old and although I'd always wanted a Morgan as a kid without the Aero range I wouldn't have considered buying.
The company in order to succeed needs to be attracting new buyers and if it has to throw the net wide to attract them so be it.
I think MMC should launch a cut price car that can be insured by under 25s, only sell it on some form of PCP so they all come back to be rejuvenated and are re-let. This will secure MMC buyers for the future. Don't need to sell them in big numbers a few hundred a year would work.
My kids love driving the +4 simply because its different, for the right money I could see many a parent buying one justified by the fact the kids can drive it. The challenge then will be marketing the car.
