I was brought to the Morgan fold by the Aero 8 and now also have a 3 wheeler, which I love despite the issues that have affected my one year old car.
The trad range would probably never have appealed to me sufficiently to make the move and I am now a committed Morganite.
All car companies make mistakes, and I expect we are pleased if the Eva is quietly given a humane burial despite its undoubted possibilities.
Rather than knocking the cost of the Aero I believe it is time to use the Aero chassis and the lessons learned more intelligently. The company lost a lot of money by chasing the US and all that stuff which they can now do with the 3W and that's a great thing, but the rule changes that prevented the Aero selling in the US and the imperfect development are bound to have cost a huge sum. I expect CM is somewhat blamed for that, and it undoubtedly ate into the reserves big time.
Moving the Aero range upmarket was a mistake as sales have showed. And the Plus 8 is too compromised at its price point to my mind. But we also all need to acknowledge that the trad chassis cannot last for ever in a world with increasing technology and legislation unless Morgan is to simply become a small niche maker of relics.
Bring out an Aero 6 GT3 or even an Aero 4. Give it a boot and a half decent hood. Take the old TVR market, and by all means create a 4/4, Plus 4 or similar on the Aero chassis too.
Oh - and re-launch an improved lighter M3W which can be sold as nearly globally as possible but don't sell more than 600 - 800 a year.
And not more than 5 or 6 models in total. Currently there seem to be about 9 or so.
