It is what it is.
Bear in mind like Morgan car buyers, its potential readership demographic is tiny, so it has to try and appeal to as many morgan owners/admirers as possible.
No doubt it also has to be produced with a very limited budget and staffing.
I dont mind reading about someone who rebuilds a plus 8 engine, but i would not want a Haynes type step by step guide on how to do it.
I would prefer more in depth articles on the business, design, marketing side rather than technical articles, but I am happy to consume the frothy moggy stuff rather than nothing.
You know it makes sense! 
