I must say I don't like his attitude or his delivery, but then I don't like Clarkson either - more of a James May man myself. But, we live in a world where media of this type is extremely powerful with a large part of the population, who will or won't buy a product based on the opinion of a journalist, rather than finding out for themselves if said product is any good. PDron is quite correct, Morgan need to gear up their PR person to re-engage and get some positive spin rather than the negativity delivered here. In such a short video (no doubt edited down from a full days footage) with just a few brands shown, it was obviously left in to make a point, he could have just ignored the Morgan stand altogether but chose not to.