I wish them well, but can't see it ever being more than a tiny niche product. There was quite an enjoyable documentary on the box a couple of weeks ago about their preparations for the TT campaign.
However, it can't even start to compare with the fantastic effort of John Bloor in relaunching Triumph. That he didn't just try to make a few pastiche replicas of bygone Triumphs (they didn't appear until later) but tried to tackle the overseas competition head on - and succeeded is an amazing achievement.