I went for the "mid life crisis time - which is it to be - Morgan or Mistress?" approach. With a bit of hard sell from a friendly dealer plus some appealing to her financial wisdom, our first Morgan was in the bag in 2003. And we sold it for more than we paid for it on trade in on the current car - thus proving the financial wisdom of the decision.
A wife friendly club was a big help in the decision too. We have made a lot of friends since joining the Morgan fraternity.