Farbio

...Conjures up mental image of those who buy the car are all hairy chested and wears medallion (Boshly?)

Actualy Farbio was a bastardisation of Farboud to make it sound Italianesque IMHO, Matsui comes to mind

Farboud (after the original Iranian owner) was bad enough.
I appreciate many cars were called after their creators but not nowadays surely and not if you are manufacturing in a 'foreign' country?
However, thinking about my own car (just about to go into production, 0-60 2.5s 275Mph, 75mpg @ 200Mph only £100k deposits of 25% now taken) the Boshly V12 GTi S doesn't sound so bad does it?