Personally I like the styling and think that it is a step in the right direction; however, I'd be happier to look at them once they've been out for a year and the concept is proven. My understanding is that BMW are loosing money on each car, so it will be interesting to see how the long term viability of such a halo product is. Honda lost a lot on each Insight they sold but did so to prove early hybrid technology and patented circa 300 parts as a result. At a guess BMW are using the i8 to give the newly created i-range some cache because the mainstream hybrid 3 and 5 haven't been a success.
As for the quoted MPG figures, they are optimistic at best. Real world conditions, mixed driving and not mashing the accelerator are delivering circa 40mpg - not bad but not even close to the 100+mpg quoted.
Also, whilst the door opening is attractive, I'm interested to know how functional they are; Lamborghini seems to have nailed this with their scissor doors but the 'swan' style always smell of fashion over function to me.
