In terms of current pricing (order of value)
Aeromax - original and arguably the most spectacular piece of "automative" art
Supersport - does 90% of the above but adds open air motoring - in keeping with Morgan's history
Coupe - does 90% of the Aeromax but doesn't add anything
Pricing reflects this - but also reflects the substantial premium of the SS over Coupe when new. Lawton's SS is 100k.