I'm led to believe that Morgan doesn't make any money on the 'Aero 8', in fact they loose.

So it would make sense to discontinue making it, produce a new vehicle with new costings (that provide a profit for the company)

I imagine an open top aeromax is to be anounced and I think the cost will be more expensive than not just the Aero 8 but dearer than the Aeromax too.