It's the very essence of "Business".
Persuade customers to pay more than the product is worth by marketing and packaging and promoting.
We all get sucked in from time to time. It's what keeps the world turning. But sometimes, huge profits are generated irresponsibly.
A case on local tv last night of a young child with a growing disorder. A drug company has provided a specialist drug for a year for compassionate reasons, but now wants the NHS to pay £400k per year. How can any concoction possibly be worth, or cost £400k a year.
