What weneed is an annual poll.
This will show a"current" age of owners with those on the cusp of going from one age range to another moving to the next one up.
Over a period of time this would allow a trend curve to be produced of any change in owners ages...
We then have two sets of data.
A snapshot of ages at the date of the poll and changes over a period of time.
A more in- depth questionaire would provide some real detail such as
Age of first ownership
Model chosen as first car
Current model
Number of Morgans owned, both current and changes over time
Etc etc
A good market research tool for Morgan too.......
