Agreed - look at the price/position the Aero Coupe/Supersport had and how many sold. As you say the price of the Trad may look high but the labour and authenticity of the car cannot be questioned. They are clearly trying to mange a high cost base and low volume yet remain relevant. It may be a small queue but they do well to service it. Leaks and all.
Everyone loves a Morgan. Even me, unless it's broken again.