A fab question, expertly explored in a dozen posts.
... a perfect illustration of why I dropped into TM for a break, & to exercise the grey matter.
& this one'll run & run: whenever it goes quiet in the snug, anybody should feel free to drop this particular pebble into the pond.
[for my2c, I guess the Aero range lets Morgan explore newer technologies, which can then trickle down to the classics, at a relaxed pace. Often the driver will be safety & emissions regulations, rather than customers, so maybe the changes are inevitable and Morgan's challenge is to change as littel as possible, while manufacturing cars that are legal to sell]