Is it me or is the painfully tenuous analogy in this video completely pountless:

'Small nuclear' reactors explained using bags of rice - http://www.bbc.co.uk/news/science-environment-35868246

Is this a joke? Am I really being explained size with bags of rice or was I hit by a truck on the way home from work today?

Is this Britain's best investigative journalism? Have I passed into the ether.
The BBC must think that the general public have less intelligence than a 3 year old.
Does this pass as an honest days work for a journalist now?