Talk Morgan Forums Community The Malvern Arms Who is most important to MMC?

I didn't ask this question at the recent focus group because it would have invited a PC answer.

But I wonder who buys more new Morgans. First time owners, or current owners?

I suppose with the M3W it's obvious - most I suspect would be first time Morgan owners, with a few current owners.
But following on from that I wonder how many M3W owners have gone on to buy a second M3W.

But Trads & Aeros - who knows?

MMC put a lot of effort into Geneva and publicity in general, so it seems that chasing first time Morgan buyers is seen as important. But I wonder what the figures really show.