So the exported cars are going down significantly and those domestic sales are going up in price !
I would be surprised if the export price varied. You price to market not cost so if the sale was possible last month at x euro then why reduce it now? Certainly thats how I did it when exporting
The same applies to importers. Its an interesting fact that a 1% devaluation in sterlings trade weighted exchange rate only results in a 0.5% increase in import prices - the seller absorbs the rest of the cost.
Morgan isnt a mass manufacturer. To them, margin increase is more important than volume increase
