And that price I fear will be it's downfall.....
Obtaining grants to help with the cost of developing and producing environmentally friendly cars is a real bonus, especially to a small car company like Morgan....but the payback surely must be that the cars then sell at an affordable price.
Affordable? Define as you will.....but £53k is likely not to be 'affordable' for a good many people.....I can't help but wonder what the application for the grant said in the 'blurb'.....but I suspect it didn't say 'a niche car, for a niche market at a price that will ensure exclusivity'. Or maybe it did....who knows?
