Agreed , dreadful ! Does anyone think an ad has ever made them buy a product ??
We all like to think that we're far too clever to be influenced by advertising but it does work on our subconscious.
Advertising is so important now that it's become a competition for the big supermarkets to have the best Christmas ad, often a two minute "story". So much so that this year I saw internet previews of them and "news" (?) articles!
So often I see an ad and think "what the hell did that have to do with (insert the product or service they're supposedly promoting)? I do think that some of the agencies try to be too "clever" by far.
We tend to record most tv now so that we can fast forward through the ads so they're wasting there time and money with us.
