I wonder why this is? A search for individuality, a need to smile when the going is harder, kicking back against depression?
My 2 pence...
I've read many opinions on this but two ones that I believe hold some value are:
Interest rates are so low on savings accounts that many people are choosing to enjoy their money, rather than let it sit and do nothing for them.
While most stocks took a dive, the classic car market remained relatively buoyant. While this threads is a discussion on new car registrations, I believe that despite being new, many people lump Morgans into the classic group and imagine them to hold their value well. The classic range do depreciate from new but perform far better than most cars of a similar price range. Keeping this in mind and taking point 1 into consideration (and considering the Morgan 100-year anniversary), it doesn't surprise me that Morgan had a good year in 2009.
Some people chose to put their money into a Morgan and thereby enjoy it... and who can blame them!