The main goal of most of these sites now is to generate advertising clicks for revenue. The more people who visit your site the better. What do people respond to? Top fake news. Quizzes. Challenges. Top 10 lists.
So now companies build these "click-bait" lists and crummy quizzes.
https://www.wired.com/2015/12/psychology-of-clickbait/ 
All of these things are written for a one week shelf life before being replaced by fresh bait. They hold no value other than attracting you yo allow the adverts to be put around the quizz etc.
The company is called outbrain - what else do we need to know.
