One of the key bits of info they talk about is adding a new model every two years !!
While the new model looks fantastic, the effort involved in producing a new car a this rate is likely to be very challenging and would impact on the whole Company.
It looks like they are moving to a model of producing a series of limited edition cars (approx 100 cars each run).
While it will create a high level of anticipation, choosing a Model is not going to be easy.
Cheers.
