I only hope this super marketing world is not going to overpower the brutally strong brand reputation that RR/LR have spent many years building and go all Beck'm Jeans on us. Might ChavRover be the next model ?
I fear they may already be there... by all accounts, Useless Spice is working with Tata on the first special edition Evoque
...actually, thinking about it, the match may be perfect! If my concerns about 'style' over substance prove to be founded with the Evoque, she would be the ideal brand pairing.
