....The secret is to always have more demand than you can supply rather than the other way round. Morgan aren't going to make 100 Eva's that sit in a fenced parking lot unsold. Yes, there is a considerable amount of R&D expense but I would expect that they would budget for that.
I believe it was Peter Morgan who quoted Henry Ford. When asked a salesman to produce more cars, Henry Ford said he was happy to have demand greater than supply, and he would sack salesmen when supply was greater than demand.
oddly I have just tried to Google this quote and the first hit I found was on a previous TalkMorgan thread...posted by me
