Personally, I loathe the "magic of modern marketing". Instead of bribing potential customers with trinkets intended to swaddle the ego in a luxurious feeling of superiority to the masses, Morgan should simply concentrate on building a car that's fun to own and drive. That is their true heritage.
regards,
Phil
I can see where Morgan are going with this in business terms. If they are now selling cars on the edge of the price territory staked out by the specialists such as Porker and Aston, then they are getting into "lifestyle". Many of the buyers wont be buying for the engineering and performance alone but for the badge on the bonnet and something that says "I have made it". OK they are at the bottom of that territory for the moment but its a very different market to the rough and ready of the Trad.
Lotus are trying to do the same thing albeit with more of a performance slant.
I was a bit surprised how much of this I walked into when I bought the Ferrari, but it would be dishonest to say that I didnt appreciate it. The coffee table magazines. The owners club functions. The invites to circuits. In fact everything except the dealer service charges
