Ferrari have always tried to artificially constrain supply and have held around about 7000 cars per year. This seems to have worked well as it has made the pre-owned market very strong. Along with a good servicing and warranty program they have been very smart.

The pressure to increase profitability now they are on the stock market probably triggered this. If everyone else is doing it then they have cover. I guess you could even include Aerial with the Nomad ? So even Lotus must be twitching now.

I would not bet against Ferrari trying to emulate Porsche and double volume with an SUV. China/Middle East/US are all big markets and the EU seems to be following the rash.

Having been through the sports car, turbo-estate, turbo-SUV program there are some nice elements of the SUV (view mostly) but the additional view is offset by the weight and CoG meaning you need more space.

Everyone loves a Morgan. Even me, unless it's broken again.