Brian, you are a business man so when you invest it's for get return, right ?
The investor have already show how they act with Ducati (and many others brand), the 110 years history, the legacy and so on, is none of their business, what they see is only ROI and exit plan.
The kind words will soon be changed for tears, they will do all for maximise their profit, so be ready for some drastic cut in the meat.
The good news (if we can call it like this) we will have several products licensed under Morgan name, like Perfume, Sportswear, Sport Shoes and so on.
How many small UK car brand have already disappear in the financial dust ??
I can bet on the result in mid term.
Last edited by Chester.G; 08/03/19 09:52 AM.
