While I have not had the opportunity (yet) to test my patience with the Morgan Motor Company, the conjectures about their motives troubles me a bit. My one visit to the "works" left me with the impression that the employees seem very well meaning and are proud to be continuing a version of traditional English handcrafting and are appreciative of the customer base. Perhaps their Management has a different, more jaded view, but there is at least one other explanation that I'll offer to explain their lack of suitable response to warranty and design flaw issues: lack of scale.
In 2017 MMC had a record year with a gross income of 36 million pounds (~$45MM). That is a TINY amount of income for a company that produces products that have to meet variable and onerous emission, safety, and other motor vehicle standards across the globe. All the while making some level of net profit so they may continue to fund the future of the enterprise.
I can't imagine how difficult it would be operating an entire car company with a budget that must be less than Ford spends on tail lamps in a year. Production needs would have to come first (income!) then R&D/compliance for the future, then, with whatever personnel time and money is left (not very much at all) they then address post production issues.
I'm not suggesting here that they not be held accountable for real issues, but rather I'm saying their lethargic responses should be viewed in context. Yes, these are expensive machines (as one would expect with specialist low volume production), but if we try to hold them accountable to a level like we might with i.e. Toyota, then MMC likely wouldn't exist at all.
