And possibly a reason why, once the current (and mostly elderly) generation of Morgan owners stop buying cars, I expect Morgan to cease to exist in its current form. That will be a sad day!
If you think about it Morgan is already on the road to change; a change in majority ownership, a new 4 wheel platform, etc. Sooner or later the traditional Morgan chassis must go the way of the 4 seater and the 1600 4/4.