Well Bunny as your son is in Marketing he will know that when you are telling the story of the vision and fantasy of the product you create a "sexy" aura around the allure which will appeal to a broader profile than what might be your direct target market. You very rarely see any marketing with old farts like us except for pharmaceuticals or retirement products because it is directly targeted at us.
In this case MMC have done a rather good job of selling that allure and I'm sure this is just the first of more to come.
and don't forget pocket catheters....
