Just shows the manufacturer had a sense of humour Stewart?
Indeed but so did Gerald Ratner
I’m sure that any marketing or brand expert would make a very powerful case that the badge choice contributed in some way to its very quick demise and failure
You have heard about the tortoise and the hare though Stewart?
The actual story and reason is......... The marque's badge was unusual in featuring a tortoise — a pet tortoise walked into the frame of an inaugural photo-shoot, taken in the grounds of the makers. Because of the irony (the slowness of tortoises) the animal was chosen as the emblem.
