Just for a lark I put my 4/4's reg into the "we buy any car dot com" site and guess what, they don't buy any car. Obviously no market for Morgans.
Hardly surprising. Their business model works on buying cars which can then easily be resold in the auctions where there are clear established price levels. When did you see a Morgan in the big auction houses?
Quite right. WBAC sell-side customers are not really retail buyers going to an auction, they are trade: non-franchised used-car dealers who want easy to sell forecourt bait.
So if you have something mainstream but fashionable, aspirational, 'right' colour and fsh WBAC will generally bid well on it (after the initial low-pitch to hook the idiots). They are particularly good on cars which are too high mileage to fit within the franchised brand warranty scheme, so if Audi, MB, JLR bid low on a high-miler, WBAC will - in my experience - beat them by at least 10%
