People are herd animals. When pottering around the exotic car showrooms pre lockdown I was always struck by how samey were the colours of their second hand stock. Even McLaren, who have a choice of some beautifully bright colous get cgosen in miserable greays and blacks. And for heavens sake who has so little imagination as to buy a Ferrari in black.?
Maybe Morgan, being the choice of people who dont follow the herd is different.